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A cornerstone ingredient in the vast majority of fragrance formulations, ethyl alcohol now sits at the heart of the industry's most pressing environmental and public health challenges. As the prospect of CMR classification looms and its ecological footprint comes under increasing scrutiny, the sugar beet sector is stepping up its decarbonisation efforts while new sustainable sourcing routes emerge together with the exploration of alternative solvents.

To mark the 30th anniversary of its iconic Butterfly fragrance, Hanae Mori is celebrating the lasting success of a creation that has become a cornerstone of its fragrance collection.

The 16th edition of Esxence – The Art Perfumery Event, held in Milan from June 3 to 6, attracted more than 20,000 visitors, confirming the continued dynamism of the artistic perfumery sector worldwide.

Italian home fragrance house Locherber Milano is expanding its portfolio of limited-edition creations with Banksia, a fragrance inspired by Australia's native flora.

The California-based specialist in alcohol-free fragrances continues to expand its concept built around ethanol-free formulations, naturally derived ingredients and a multisensory approach to perfumery.

The smart home fragrance specialist has partnered with the digital mental wellness expert to develop an immersive collection combining scent diffusion with audio content.

The American beauty and entertainment personality is expanding her fragrance portfolio with XO Blue, a new scent developed in partnership with Luxe Brands.

Presented in Athens on 11 June, the 2026 Art and Olfaction Awards once again highlighted the vitality of the global independent and artisan fragrance sector.

As part of the 60th anniversary celebrations of its Whitman facility in Petersfield, The Estée Lauder Companies has announced the integration of selected activities from its partner Contract Candles into its UK manufacturing network.

The fragrance composition house has been awarded the “Savoir-faire liés au parfum en Pays de Grasse”label, granted to companies that contribute to preserving and promoting the perfume-making heritage of the Grasse region, which has been inscribed on UNESCO’s Intangible Cultural Heritage of Humanity list since 2018.

The independent Spanish fragrance house has entered into a strategic agreement with the Swiss group, which will acquire a majority stake in the company.

At in-cosmetics Global 2026, fragrance reaches a new milestone. Combining neuroscience, upcycled ingredients and new olfactory creations, perfume is becoming a driver of innovation that is at once functional, experiential and responsible.

Paris Perfume Week reached a milestone in 2026 by moving to the Palais Brongniart, confirming its change of scale.

Last April in New York, the US fragrance discovery platform, which has over a million subscribers and operates via a monthly subscription model, brought together creators, influencers and enthusiasts for the second edition of its Digital Fragrance Awards.

Payan Bertrand has partnered with The Lermond Company, which is now its agent on the US market.

The Lavollée Group is entering a strategic transition phase. The entity SIPA A.Ch. Berthier, based in Grasse and previously a subsidiary of the group, has been integrated into Lavollée, and now operates as the "F&F Ingredients" Business Unit.

The Swiss giant is capitalising on the growth potential of the Turkish market, a dynamic region that blends tradition and modernity, and where demand for fragrances is growing.

The British fragrance house is accelerating its expansion across the African continent with the official launch of Carvansons South Africa.

According to the ScentRadar report by OnScent (March 2026), TikTok is establishing itself as a key growth channel for fragrance.

Revlon Consumer Products LLC has signed a global agreement with Iconix International Inc. to launch, from 2027, the first fragrance range from the Salt Life lifestyle brand.