Anecdotes by Artists gives perfumers carte blanche

Incubated by Maesa and launching exclusively at Sephora in the US, new fragrance brand Anecdotes by Artists puts the perfumer at the heart of its concept. Each collection is entrusted to a different creator, with no brief or benchmarks, leaving them free to draw on their own memories, emotions and personal universe. The first is signed by Patricia Choux, Senior Perfumer at Mane, who has created three fragrances from this carte blanche.

The concept also aims to open up the fragrance creation process. Mane gave the brand access to working sessions, the perfumer’s journals and raw-material exploration in the laboratory. It is an approach that makes the perfumer and their creative process an integral part of the brand’s identity, beyond the olfactory signature itself.