Laura Geller Beauty enters fragrance

The New York-based brand, focused on make-up, particularly for mature skin, is entering the fragrance category with Tuscan Sun Eau de Toilette. Developed over more than a year, the scent draws inspiration from Italy, opening with Italian lemon, followed by a creamy floral heart and a base of amber and vanilla. Customer panels were involved in refining the composition. The bottle also references Italian design, with a gold-toned cap inspired by Roman columns and a rounded base designed for easier handling. The launch marks a notable diversification for a brand historically rooted in make-up and consumers aged over 40.