Contemporary Asian perfumery comes to Grasse

The organisers of Cosmoprof and Esxence are partnering for the first time with the Musée International de la Parfumerie(MIP) in Grasse on a project dedicated to a new generation of Asian fragrance brands. Developed with Centdegrés China, the initiative will feature a gallery showcasing a selection of brands reflecting the creativity and emerging expressions of contemporary Asian perfumery.

The project will complement the MIP’s major 2026–2027 exhibition dedicated to the history of perfume in Asia, bringing this olfactory heritage into dialogue with a new generation of brands and creators. The gallery will open on 26 September 2026, during the Centdegrés Fragrance Awards, and will remain on display until January 2027.