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Launched by Marion Weber, the young French company now relies on nearly 60 partner farms to guarantee the traceability of its raw active ingredients (borage, evening primrose, immortelle).

The global hair colour market is expected to grow from $31.12 bn in 2025 (approximately €27.8 bn) to $61.18 bn by 2034 (€54.6 bn), representing a compound annual growth rate of 7.8%, according to Maximize Market Research.

Long associated with its industrial strength, China is now establishing itself as a genuine laboratory for cosmetic innovation.

Cosmetic innovation is no longer driven solely by the discovery of new active ingredients.

The US brand has launched Tinted SPF 34, a tinted broad-spectrum sunscreen formulated with 100% mineral UV filters and photolyase.

Online marketplaces, social media and artificial intelligence are reshaping Australia’s online beauty market, according to Pattern’s 2026 State of Beauty & Personal Care in Australian Ecommerce report.

The French nail colour and care brand has opened its capital to Inflexion, which has acquired a significant minority stake for an undisclosed amount.

With Lil’ Retinol, Frida created a fake anti-ageing brand aimed at six-year-olds, adopting the now-familiar codes of skincare, from carefully crafted visual branding to sophisticated claims and communication designed to look like that of a genuine brand.

The US prestige beauty group is partnering with Profound to analyse how its entire brand portfolio is represented and recommended by leading generative AI answer engines, including ChatGPT and Gemini.

Korean beauty is gaining scale across in the Gulf Cooperation Council (GCC). In 2025, the United Arab Emirates became the world’s eighth-largest market for Korean cosmetics exports, up from twelfth place in 2023.

The communications agency specialising in beauty, wellness and lifestyle has launched Aura Score, a methodology designed to analyse how conversational AI systems understand, describe, compare and recommend a brand.

After more than 20 years of research into the skin microbiome, Beiersdorf is taking a new approach to caring for acne-prone skin with Eucerin Dermopure Clinical Probiom8.

The US professional haircare brand specialising in scalp-focused solutions has launched Scalp Prep+, a pre-service treatment designed to reduce discomfort associated with chemical salon procedures.

Clinique enrichit son offre avec Daily Calm™, une nouvelle plateforme associant soins et maquillage formulés pour les peaux sensibles et très sensibles.

Announced in late 2025, Galderma’s Miami headquarters is now officially operational, with an expanded remit covering both the United States and Latin America.

Ten years after their separation, Avon North America and Avon International are set to be reunited under the same ownership.

Beauty continues to grow, but its drivers are changing. In 2026, market momentum is relying less and less on volume expansion and increasingly on value creation through product expertise, personalisation, desirability, scientific substantiation and the ability to manage increasingly fragmented purchasing journeys.

The Gulf is no longer simply a destination for international brands: it is emerging as a trendsetting beauty market.

Kao is continuing the international expansion of Curél, Japan’s leading skincare brand for sensitive skin, with its launch in Sweden, Norway, Denmark and Finland in September.

The MIT-born haircare brand is expanding its Perfect hair Day™ range with Sheer Clean Dry Shampoo Mist, its first non-aerosol dry shampoo.