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In a saturated cosmetics market, star power alone is no longer sufficient. Analyses by Mintel and Black Swan Data, based on more than 20 million consumer conversations in the United States, draw a clear line between purpose-driven brands and opportunistic ventures.

Three questions for: Michele Superchi Global Vice-President Beautystreams

The Korean beauty leader is taking a strategic step forward at the intersection of dermo-cosmetics and technological devices through a partnership with Viol Medical, a specialist in energy-based solutions.

The Japanese group has developed a technology designed to spread sweat across the skin, accelerating its evaporation.

The company, part of the L'Oréal Group, has formalised a partnership with the Swiss biotech company (see Expression Cosmétique No. 86, p.13) to incorporate Mitopure® – a form of urolithin that supports mitochondrial function – into a new range.

The Spanish perfume and cosmetics manufacturer based in the Canary Islands has announced the completion of the "Cosmética Canaria" project, carried out in collaboration with IES Faro de Maspalomas and the Polytechnic Institute of Las Palmas.

L’Occitane en Provence, which is celebrating its 50th anniversary, is launching a programme to secure the future of shea in West Africa. Based on three pillars – value chain, governance, and forestry – SH(E)ARE (SHea Action for Regenerative Ecosystems) combines tool modernisation, local cooperation, and a forest management plan.

The beauty giant has selected the first 13 start-ups and SMEs for its sustainable programme ʺL'AcceleratORʺ, backed by €100 m over five years and run in partnership with CISL (University of Cambridge).

The Finnish group (2024 sales of €102 m), a certified B Corp and owner of the brands Lumene, Cutrin, and Ida Warg Beauty, has modernised its cybersecurity architecture in collaboration with Elisa.

The Spanish laboratory is increasing its presence in the French dermocosmetics market, which, according to GERS Data, has grown by 9.2%.

The American brand has confirmed its record growth in the professional skincare market.

Pierre Fabre Laboratories is taking a significant step forward in the application of artificial intelligence in dermo-cosmetics.

In a subdued global beauty market in 2025, the German family-owned group achieved $1.17 bn in revenue (+4%), with e-commerce growing by around 20%.

AS Beauty is closing CoverFX and Mally Beauty amid a series of shutdowns in the beauty sector (Ami Colé, Flower Beauty, REN, Apostrophe, Good.clean.goop), while Pat McGrath Labs is heading towards bankruptcy.

The French natural health company has announced the acquisition of Somatoline, a leading Italian body care and slimming brand founded in 1973 and established in France since 2008.

The brand has finalised a recapitalisation transaction that was unanimously approved by its lenders and supported by TPG.

The French group and the American specialist in artificial intelligence and high-performance computing are expanding their partnership to integrate the Alchemi machine learning platform into L’Oréal’s Research & Innovation activities.

A record performance for the cosmetics brand founded in 2013 by makeup artist and entrepreneur Huda Kattan and headquartered in Dubai.

The American investment fund has finalised the acquisition of the premium, clinically positioned skincare brand.

The face of Japan is changing as the country continues to navigate a crisis in the post-COVID era. This encompasses demographics (an ageing population), economics (the exchange rate of the yen), and society (work–life balance).