Esxence brings 30 Italian brands to New York

Esxence and the Italian Trade Agency (ITA) will hold the second edition of AURA in New York on 22 October, dedicated to Italian artistic perfumery. The event will bring together 30 independent brands, including Xerjoff, Carthusia, Nobile 1942, Jusbox Perfumes, Acqua dell’Elba and Giardini di Toscana. Aimed at US buyers, distributors, retailers and media, the initiative is designed to raise the profile of houses that are still under-represented in the United States and facilitate access to the leading market for Italian fragrance exports. Discussions will focus on today’s luxury consumer, fragrance discovery and purchasing habits, and the balance between physical retail presence and digital storytelling. The programme will also feature Scent in Bloom, an immersive installation linking perfumery and Italian literature.