Givaudan strengthens its fragrance creation capabilities in Casablanca

The Swiss group is opening a development hub in Casablanca to serve the Maghreb and West Africa. Present in Morocco since March 2025, Givaudan is now adding application and perfumery laboratories, alongside development, evaluation, marketing and commercial teams.

The site will cover fine fragrance, cosmetics, fabric care and home care. Beyond bringing Givaudan closer to its customers, the group intends to draw on local knowledge of consumer habits to accelerate the development of creations tailored to these markets. Casablanca is thus becoming a key hub in its SAMEA strategy — South Asia, the Middle East and Africa.