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ASEAN consumers won over by Chinese beauty

In 2024, Southeast Asia became the leading destination for Chinese beauty product exports, totalling $587 billion (approximately €505 billion), a 12% increase year-on-year, according to Euromonitor International.

End of the road for Ami Colé

The announcement came from its founder, Diarrha N’Diaye, via social media: her brand, launched in 2021 in the United States, is closing down.

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