Infinité brings active transparency to scalp care

New Malaysian brand Infinité, developed by Aeternia, a Pemandu Capital portfolio company, is launching with an anti-dandruff shampoo and a leave-in scalp serum. Its positioning centres on disclosing the percentages of its key actives while keeping the routine to just two steps.

The shampoo notably contains 0.7% piroctone olamine, 2% niacinamide and 0.5% ceramide complex, while the serum features 4% niacinamide, 0.5% piroctone olamine and 1% prebiotics. Developed and manufactured in Malaysia, the two products of Infinité target dandruff, scalp barrier support and microbiome balance, reflecting the continued skinification of hair care alongside growing formulation transparency.