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Daniel's Truth Highlights Alcohol-Free Fragrances
The California-based specialist in alcohol-free fragrances continues to expand its concept built around ethanol-free formulations, naturally derived ingredients and a multisensory approach to perfumery.
2 days ago


Pura and Calm Synchronize the Senses
The smart home fragrance specialist has partnered with the digital mental wellness expert to develop an immersive collection combining scent diffusion with audio content.
3 days ago


A Third Fragrance for Khloé Kardashian
The American beauty and entertainment personality is expanding her fragrance portfolio with XO Blue, a new scent developed in partnership with Luxe Brands.
4 days ago


Coverpla supports the launch of French Cowboy
For the launch of the young French Cowboy brand, Anna Zini Fragrances & Cosmetics entrusted Coverpla with the development of the primary packaging for the first two fragrances in the collection.
5 days ago


SFA Neroli joins Grasse’s certified fragrance heritage community
The fragrance composition house has been awarded the “Savoir-faire liés au parfum en Pays de Grasse”label, granted to companies that contribute to preserving and promoting the perfume-making heritage of the Grasse region, which has been inscribed on UNESCO’s Intangible Cultural Heritage of Humanity list since 2018.
Jun 5


Givaudan takes a majority stake in Eurofragance
The independent Spanish fragrance house has entered into a strategic agreement with the Swiss group, which will acquire a majority stake in the company.
Jun 5


AI you can breathe in
In Los Angeles, the immersive Dataland museum will open its doors on June 20 with an unprecedented sensory experience developed in collaboration with L’Oréal Luxe.
May 18


Art and Olfaction Awards: 2026 finalists announced
The Institute for Art and Olfaction (IAO) has announced the finalists for the 12th edition of the Art and Olfaction Awards, which recognise independent, artisan and experimental perfumery on an international scale.
May 5


Maesa launches String Theory, pheromone-mimetic fragrance
The New York-based brand incubator is launching a fragrance line incorporating Phero-Mimetic™ technology, designed to replicate the effects of pheromones.
May 4


WPC 2026: Fragrance innovation at the heart of the programme
The World Perfumery Congress 2026, organised by the American Society of Perfumers, will take place from 23 to 25 June in Monterey, California.
Mar 16


The evolution of japanese beauty standards
The face of Japan is changing as the country continues to navigate a crisis in the post-COVID era. This encompasses demographics (an ageing population), economics (the exchange rate of the yen), and society (work–life balance).
Mar 11
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