L’Atelier Parfum switches from wood to zamak with Segede

As it continues to grow and move upmarket, the French fragrance house is gradually replacing the wooden caps on its bottles with zamak components, offering greater weight and a cool feel to the touch. Entrusted to Segede, the project has been developed with an eco-design approach and is entirely manufactured in France, from mould-making through to decoration.

The first fragrance to undergo the change, Matcha Crème, created by Clément Marx, features a zamak cap with a matt black finish. Segede is responsible for producing the mould incorporating the embossed logo, pressure die-casting the components and robotically polishing them. The manufacturer also tested every fragrance in the collection to validate the compatibility of the surface treatments with each fragrance composition.