A Third Fragrance for Khloé Kardashian

The American beauty and entertainment personality is expanding her fragrance portfolio with XO Blue, a new scent developed in partnership with Luxe Brands. Created by perfumer Clement Gavarry of DSM-Firmenich, the fragrance blends notes of lychee, bergamot, pink magnolia and coconut over a woody base. The launch forms part of Khloé Kardashian’s broader brand diversification strategy, with her portfolio now encompassing several offerings in the prestige fragrance segment.