Pura and Calm Synchronize the Senses

The smart home fragrance specialist has partnered with the digital mental wellness expert to develop an immersive collection combining scent diffusion with audio content. Inspired by the worlds of sleep, relaxation and mindfulness, the three-fragrance range blends aromatic creations with sound experiences seamlessly coordinated through the Pura app. According to tests conducted by Citruslabs, a company specializing in clinical and consumer research, nine out of ten users reported feeling a greater sense of calm at home.