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The Swedish group has launched "Top Scents", a collection of niche fragrances developed in partnership with the Givaudan School of Perfumery.

To mark the opening of its first New York boutique, Marc-Antoine Barrois has launched the "IRL is Better" campaign with advertising agency Fred & Farid.

The leading French specialist in flavours and fragrances has exceeded €2 billion in turnover in 2025, reaching €2.012 bn (+6.5% on a like-for-like basis).

Croda’s fragrances and flavours division has reported sales of €380 m for 2025, up 15% at constant exchange rates.

The Spanish-origin international fragrance house crossed the €200 m sales mark in 2025, representing a 16% increase.

On the eve of its opening, SIMPPAR is preparing to restore Grasse to the forefront of the global fragrance industry.

Inspired by the aromatic papers once used to purify and scent European interiors, Carta d’Armenia perpetuates a craft nurtured by the Officina Profumo-Farmaceutica di Santa Maria Novella since the 1930s.

Florida-based investment firm Boyne Capital has acquired a stake in YZY Fragrances, a US specialist in affordable fragrances, with the aim of accelerating its international expansion and supporting its innovation strategy.

In Los Angeles, the immersive Dataland museum will open its doors on June 20 with an unprecedented sensory experience developed in collaboration with L’Oréal Luxe.

The American group Parlux is expanding the Vince Camuto fragrance franchise with a new floral amber eau de parfum.

Fragrance house Divine is expanding its universe with workshops and olfactory walks dedicated to sensory exploration.

The Fragrance Foundation France is reshaping its annual ceremony with the launch of the FFFAR (Fragrance Foundation France Annual Revelations).

After redefining the global makeup industry with her bold vision, Huda Kattan is opening a new chapter with Easy Bake Intense Eau de Parfum.

On 8 January 2026, the manufacturer officially launched the extension and renovation work on its historic industrial site in Grasse by laying the foundation stone for its production building.

On 12 December 2025, the French family-owned group inaugurated its new headquarters in Dubai, marking twenty years of presence in the Middle East.

Available in English only, "How to Make a Successful Fragrance" is a guide for beauty professionals.

Committed to passing on Grasse's expertise, the French company, a subsidiary of the Croda Group, had the honour of sponsoring the 2025 promotion of the Grasse Institute of Perfumery (GIP), a training programme run by ASFO.

The English fragrance composition house has unveiled a patent-pending technology that enables the formulation of alcohol-free fragrances, simply diluted in water.

TechnicoFlor unveils a new version of its tool for assessing the environmental and societal impact of fragrance formulas, validated by AFNOR Certification.

As it approaches its 50th anniversary, the organisation specialising in training, consulting and knowledge transfer in olfaction and perfumery is turning a new page with the arrival of Marc Jourdan-Gassin as a new partner, effective January 2026.