Oriflame is banking on young noses

The Swedish group has launched "Top Scents", a collection of niche fragrances developed in partnership with the Givaudan School of Perfumery. Seven young perfumers from the Argenteuil campus were selected for the project through a competition combining professional expertise and votes from the brand’s entrepreneurs. The aim is to make niche perfumery more accessible while supporting emerging talent. Two creations open the range, Rose Mode and Neon Oud, priced at around 60 euros. Other launches are expected later this year.