Vince Camuto launches Wonderbloom Bliss

The American group Parlux is expanding the Vince Camuto fragrance franchise with a new floral amber eau de parfum. Named Wonderbloom Bliss, this new edition embraces a luminous and sensory aesthetic once again embodied by Ava Phillippe, the global ambassador of the line.

The fragrance composition opens with notes of lychee, water jasmine, and orange blossom, followed by a heart of orchid, freesia, and jasmine petals. In the base, sandalwood, amber, and musks create a warm and enveloping trail.

With this launch, Parlux continues to develop the olfactory universe of Vince Camuto around a vision of contemporary femininity, combining accessible sophistication with immersive storytelling. The fragrance will be distributed through Nordstrom, Macy’s, and the brand’s website.