Huda Beauty Launches Its First Fragrance

After redefining the global makeup industry with her bold vision, Huda Kattan is opening a new chapter with Easy Bake Intense Eau de Parfum. Inspired by the signature scent of her iconic loose powder, the gourmand fragrance blends wild cherry, white flowers, cinnamon, caramelized milk, and bourbon vanilla.

Designed as a glamorous beauty gesture, the fragrance required more than one hundred trials conducted alongside perfumer Hamid Merati-Kashani. The project followed an April Fool’s joke that went viral within the brand’s community, whose enthusiasm ultimately led to the perfume’s development.

Already active in the fragrance space through Kayali, co-founded in 2018, the entrepreneur is now further strengthening Huda Beauty’s lifestyle footprint.