Creating a Successful Perfume: The Pros' Guide

Available in English only, "How to Make a Successful Fragrance" is a guide for beauty professionals. This 142-page book (priced at €79 on topnote.ch) offers a thorough immersion into the world of fragrances, covering product development, marketing, and international distribution, with an emphasis on prestige perfumes. Designed as a hands-on guide, it compiles rare content: profiles of 50 leading perfumers, advice on collaborating with fragrance houses, market analysis tools, strategic data on major consumption areas, as well as compliance and safety requirements and technological innovations.

The author, Marc Roesti, is a recognised expert with over 40 years' experience. His international career spans perfumery, flavours, and major brands. A former executive at Takasago, he contributed to iconic successes before setting up his own consulting firm, working with prestigious brands such as Lalique, Jaguar, Bentley, and Brioni.