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OnScent launches ScentRadar™

The fragrance house unveils a generative AI platform that anticipates fragrance trends by analysing consumer conversations in real time on Reddit, TikTok, Amazon and Instagram.

Givaudan announces the acquisition of Belle Aire Creations

The Swiss company is consolidating its North American offering through the acquisition of the American creative house founded in 1982. This deal, which is expected to be finalised by the end of 2025 or early 2026, fits into its 2030 strategy for expanding its customer base.

Givaudan unveils a new labdanum absolute

The Swiss company's Fragrance Ingredients division is enriching its SIGNature range with the launch of Labdanum Absolute SIGNature, a natural ingredient resulting from precision engineering that transforms raw cistus extract into a highly refined labdanum absolute.

TechnicoFlor engages in decarbonisation

The French company has developed the Global ScenTrack® methodology, which integrates ScenTrack®, a carbon score calculation tool designed with Carbone 4, an expert in corporate decarbonisation.

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