Cosnova posts growth in a sluggish market
- Apr 5
- 1 min read
In a subdued global beauty market in 2025, the German family-owned group achieved $1.17 bn in revenue (+4%), with e-commerce growing by around 20%. It ranks sixth worldwide in colour cosmetics by value and second by volume, driven by Catrice, and essence – Europe's leading cosmetics brand. The acquisition of Spanish skincare specialist Niche Beauty Lab in January 2026 boosted its skincare division. Cosnova continues its international expansion by
investing in logistics capabilities, with an automated central warehouse scheduled for early 2027 and a MENA hub in Dubai in 2026. Despite rising operational and logistical costs, the company has frozen its prices and absorbed raw material increases to maintain product accessibility – unlike the rest of the sector. Boasting strong growth in the United States, Cosnova reaffirms its "democratised beauty" model as a key driver of customer loyalty in a context of constrained purchasing power.




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