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Boyne Capital Bets on YZY Fragrances
Florida-based investment firm Boyne Capital has acquired a stake in YZY Fragrances, a US specialist in affordable fragrances, with the aim of accelerating its international expansion and supporting its innovation strategy.
20 hours ago


AI you can breathe in
In Los Angeles, the immersive Dataland museum will open its doors on June 20 with an unprecedented sensory experience developed in collaboration with L’Oréal Luxe.
2 days ago


Vince Camuto launches Wonderbloom Bliss
The American group Parlux is expanding the Vince Camuto fragrance franchise with a new floral amber eau de parfum.
2 days ago


Fragrance steps beyond the bottle
Fragrance house Divine is expanding its universe with workshops and olfactory walks dedicated to sensory exploration.
2 days ago


FFFAR: The Fragrance Foundation France strengthens its awards
The Fragrance Foundation France is reshaping its annual ceremony with the launch of the FFFAR (Fragrance Foundation France Annual Revelations).
5 days ago


Huda Beauty Launches Its First Fragrance
After redefining the global makeup industry with her bold vision, Huda Kattan is opening a new chapter with Easy Bake Intense Eau de Parfum.
May 12


Parfex breaks ground on its Grasse industrial site
On 8 January 2026, the manufacturer officially launched the extension and renovation work on its historic industrial site in Grasse by laying the foundation stone for its production building.
May 11


Dubai welcomes Mane's new regional headquarters
On 12 December 2025, the French family-owned group inaugurated its new headquarters in Dubai, marking twenty years of presence in the Middle East.
May 11


Creating a Successful Perfume: The Pros' Guide
Available in English only, "How to Make a Successful Fragrance" is a guide for beauty professionals.
May 11


Parfex, sponsor of the 2025 GIP class
Committed to passing on Grasse's expertise, the French company, a subsidiary of the Croda Group, had the honour of sponsoring the 2025 promotion of the Grasse Institute of Perfumery (GIP), a training programme run by ASFO.
May 11


CPL Aromas launches AromaHydro™, the water-based fragrance
The English fragrance composition house has unveiled a patent-pending technology that enables the formulation of alcohol-free fragrances, simply diluted in water.
May 11
FlorIndex® 2.0 gains in precision
TechnicoFlor unveils a new version of its tool for assessing the environmental and societal impact of fragrance formulas, validated by AFNOR Certification.
May 11
Cinquième Sens strengthens its team
As it approaches its 50th anniversary, the organisation specialising in training, consulting and knowledge transfer in olfaction and perfumery is turning a new page with the arrival of Marc Jourdan-Gassin as a new partner, effective January 2026.
May 11
Revlon secures the Champion licence
Revlon Consumer Products has announced its second licensing agreement of 2025 with Authentic Brands Group's iconic sportswear brand to launch a global collection of signature fragrances in 2027.
May 11


Art and Olfaction Awards: 2026 finalists announced
The Institute for Art and Olfaction (IAO) has announced the finalists for the 12th edition of the Art and Olfaction Awards, which recognise independent, artisan and experimental perfumery on an international scale.
May 5


Maesa launches String Theory, pheromone-mimetic fragrance
The New York-based brand incubator is launching a fragrance line incorporating Phero-Mimetic™ technology, designed to replicate the effects of pheromones.
May 4


BASF inaugurates new production units in Germany and China
The German chemical group has commissioned three new large-scale industrial facilities dedicated to aromatic ingredients.
Apr 29


Barcelona, the world capital of fragrance
From 18 to 24 May 2026, Barcelona Olfaction Week (BOW) will transform Barcelona and its surroundings into a true sensory laboratory, where creativity, science and perfume culture converge.
Apr 24


CPL Aromas pushes the boundaries of water-based perfumery
At the Spring–Summer 2026 edition of Notes Shanghai, held under the theme ʺBoundless,ʺ the British fragrance house unveiled AromaHydro™, its new water-based fragrance technology.
Apr 13


Cosmo puts on an… olfactory circus
Cosmo International Fragrances will present ʺCirque des Merveillesʺ at in-cosmetics Global Paris, an immersive collection where fragrance becomes an emotional experience.
Apr 8
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