La Rosée steps up expansion in South Korea

Already present in 13 countries, the fourth best-selling dermocosmetics brand in French pharmacies is strengthening its footprint in South Korea, where it is pursuing an omnichannel strategy combining department stores and specialized e-commerce platforms. By the end of 2026, the company aims to reach 50 points of sale in the country, with projected revenues of €11 million in the region.

Present on the Korean market since 2022 through a local joint venture, La Rosée has notably partnered with Lotte Department Store, Shinsegae and The Hyundai. At the same time, the brand is expanding its online presence through specialized players such as Kurly Beauty, a channel expected to account for 40% of local sales in 2026.

Driven by the momentum of K-beauty and a product offering focused on natural formulations and eco-design, the company aims to position South Korea as a strategic hub for its expansion across Asia.