Keune elevates professional styling

The B Corp-certified Dutch brand launches Keune Style, a styling range co-developed with hairdressers and scientists. Structured into six categories, this technical and sensorial line covers every stage of styling with a clear promise: performance and precision. The formulas combine advanced actives with care ingredients in optimised textures – notably bi-phase – to deliver both hold and hair benefits: up to +42% shine, 48-hour frizz control, heat protection up to 230°C and reduced split ends. Enriched with vitamin E and nourishing agents, they strengthen the hair fibre while preserving flexibility and lightness. Four fragranced products illustrate this hybrid approach:

Golden Gloss, a perfumed care mist (36,95 €) ;

Air Flow, a lightweight lotion enhancing natural movement (24,45 €) ;

Sea Foam, an airy liquid-to-foam texture for volume and body (24,45 €) ; and

Steel Lock, an extreme-hold hairspray lasting up to 72 hours (24,45 €).