Beauty Crush Bets on Plant-Based Exosomes

Karen Behnke, the American clean beauty pioneer and founder of Juice Beauty, has unveiled Beauty Crush Skincare, her fourth beauty venture, positioned in the regenerative skincare segment. Developed at her organic vineyard in Sonoma, the range combines plant-derived exosomes from Falanghina grapes, Sagrantino grape antioxidants, biomimetic peptides and recognised actives such as hyaluronic acid, vitamin C and niacinamide. Together, these ingredients are designed to support the skin’s natural renewal processes, firmness and radiance.

The formulations are built around a philosophy that combines efficacy, sustainability and simplified skincare routines. With this launch, the entrepreneur aims to open a new chapter in biotech beauty by leveraging proprietary ingredients grown using regenerative farming practices and incorporated into high-performance formulations. The brand will gradually roll out its first products throughout 2026 via its e-commerce platform and Amazon.