Crown Affair Steps Up a Gear

Premium US haircare brand Crown Affair, founded in 2020 by Dianna Cohen, has secured Series C funding in a round led by Stride Consumer Partners. While the amount was not disclosed, the objective is clear: accelerate the brand’s growth, particularly at Sephora US, where it has recently expanded across the retailer’s entire network. Crown Affair has built its reputation on a minimalist, ritual-driven approach to haircare, combining clean formulas with premium tools inspired by the ʺskinificationʺ of hair. Stride Consumer Partners believes the brand is ideally positioned to capture rising demand for holistic routines and long-term hair wellness solutions. The funding round further highlights sustained investor interest in the prestige haircare segment. According to Grand View Research, the global premium haircare market is expected to exceed $39 billion by 2030, driven by wellness trends, scalp care and personalized routines. Crown Affair continues to pursue controlled growth focused on product innovation, community loyalty and selective distribution.