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The cosmetics giant has issued the first call for applications for its Sustainable Innovation Accelerator.

In 2024, Southeast Asia became the leading destination for Chinese beauty product exports, totalling $587 billion (approximately €505 billion), a 12% increase year-on-year, according to Euromonitor International.

The announcement came from its founder, Diarrha N’Diaye, via social media: her brand, launched in 2021 in the United States, is closing down.

The brand is integrating the Beauvais logistics centre, which is shared with other LVMH brands, including Givenchy and Kenzo.

Estée Lauder is relaunching its programme supporting Indian beauty start-ups.