Epigenetics enters the mainstream skincare market

Beiersdorf is launching under the Nivea banner, its NIVEA Epigenetics Ultimate Youth Face Serum, the first anti-ageing innovation in mass-market retail inspired by the science of epigenetics. Resulting from 15 years of research, it contains the exclusive ingredient Epicelline^®, which can reverse the biological age of the skin. Following on from Eucerin, this new product confirms the group's ambition to democratise the science of longevity and better meet the new expectations of the anti-ageing market.