K-Beauty: Newen AI spots trends in real time

The big data analytics specialist assists K-beauty manufacturers and distributors in anticipating market developments and elaborating appropriate marketing strategies using its Quetta K-Beauty Insight platform. This AI-based analytical tool detects in realtime emerging trends in South Korea and uses predictive models to develop products that align perfectly with consumer expectations. It relies on proprietary models called Quetta LLMs, which are designed to analyse large amounts of data. Last July, Newen AI was listed on the Kosdaq, the Korean stock market specialising in technology firms.