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Liese bets on H-Linx TECH
Japanese group Kao will roll out its H-Linx TECH technology across the Liese hair colour range from August 2026 in seven Asian markets: Hong Kong, Thailand, Taiwan, Malaysia, China, Japan and Singapore.
Jul 15


Ludient Bets on Skin Data
The Korean clinical skincare brand, developed by lululab, a spin-off from Samsung Electronics' C-Lab, has entered the US market with an approach based on the analysis of more than five million skin profiles.
Jul 9


Sumeo aims to create a new bodycare ritual
The New York-based bodycare brand has launched Bubble Care, a concept designed to transform the shower into an immersive experience through a system that generates thousands of floating bubbles infused with a Bubble Serum formulated with an amino acid complex and provitamin B5.
Jul 7


Science-led brands gain visibility in AI search engines
According to the Beauty AI Visibility Index 2026, published by US communications agency 5W, skincare brands with a dermatologist-led or science-based positioning are gaining prominence in recommendations generated by leading AI search engines, including ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
Jul 6


Substance of Light hijacks condom codes
French skincare brand Substance of Light has launched a street marketing campaign to raise awareness of daily sun protection by borrowing the visual codes of condom packaging.
Jul 1


Sorre launches ʺHeadcareʺ
A new entrant in the premium beauty market, French brand Sorre aims to establish a new category: headcare, at the intersection of skincare and haircare. Founded by sisters Marie-Laure and Cécile Martin, the company is built on a simple premise: the scalp is a biological extension of facial skin and deserves the same level of care and attention.
Jun 18


Olay leverages generative ai for skin simulation
The Procter & Gamble brand has partnered with skin analysis specialist Haut.AI to integrate a Virtual Companion into its Skin Advisor platform.
Jun 16


Beauty of Joseon Leads the K-Beauty Sun Care Market
The South Korean skincare brand inspired by Hanbang – traditional Korean herbal medicine based on the use of botanical ingredients – has been recognized by Euromonitor International as the world's leading K-Beauty sun care brand in online retail sales for 2025.
Jun 15


MimiSilk Expands Its Anti-Aging Portfolio
The American at-home beauty device brand is marking its 12th anniversary with the launch of two new anti-aging solutions.
Jun 12


Chando Structures Its Sustainability Strategy
The Chinese cosmetics group, which is celebrating its 25th anniversary this year, has published its 2025 Sustainability Report, marking its fifteenth consecutive year of non-financial reporting.
Jun 11


A Compostable Mouthwash Enters the Market
Canadian oral care brand Before is expanding its portfolio with Brilliant Breath, an alcohol-free mouthwash formulated to freshen breath while supporting a balanced oral microbiome.
Jun 9


Sun protection: as protective habits decline and misinformation spreads, risks are increasing
As skin cancer rates continue to rise worldwide, two recent studies highlight a worrying trend: declining vigilance regarding sun protection and the growing influence of misconceptions on preventive behaviours.
Jun 8


Beauty 2027: the era of regenerative skincare
Gone are the anxiety-driven promises of ʺanti-ageingʺ. Beauty is entering a new phase, shaped by the pursuit of skin longevity, functional simplicity and holistic wellbeing. According to forward-looking analyses by Mintel and Black Swan Data, five major emerging signals are already reshaping the global cosmetics market for 2026–2027.
Jun 8


United States/United Kingdom: When beauty becomes a matter of proof
According to several consultancy firms and panellists, these two regions are entering a phase of maturity after years of exceptional growth fuelled by the post-pandemic rebound, the rise of e-commerce, and viral trends on social media.
Jun 8


Beauty Crush Bets on Plant-Based Exosomes
Karen Behnke, the American clean beauty pioneer and founder of Juice Beauty, has unveiled Beauty Crush Skincare, her fourth beauty venture, positioned in the regenerative skincare segment.
Jun 5


Galénic brings its cellular time vision to life
In Paris, Galénic has opened a centre of excellence dedicated to ʺcellular timeʺ, a concept that now lies at the heart of its scientific positioning.
Jun 3


Skin: circulation boosts cellular energy
Japanese group Kao has identified, in humans, the mechanism linking improved blood circulation to better skin condition.
Jun 2


Keune elevates professional styling
The B Corp-certified Dutch brand launches Keune Style, a styling range co-developed with hairdressers and scientists.
Jun 1


The Smilist: microbiote-friendly dental floss
With its first micro-infused dental floss, the oral care brand founded by a holistic dentist introduces a novel approach to oral hygiene, centred on the microbiome.
Jun 1


Weleda bets on exosomes
In 2026, the Swiss brand reaches a strategic milestone by integrating exosomes into its natural cosmetics.
Jun 1
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