Sumeo aims to create a new bodycare ritual

The New York-based bodycare brand has launched Bubble Care, a concept designed to transform the shower into an immersive experience through a system that generates thousands of floating bubbles infused with a Bubble Serum formulated with an amino acid complex and provitamin B5. Combined with scented pods, the device creates a sensory atmosphere without replacing conventional cleansing or bodycare products used during showering.

Beyond the product itself, Sumeo positions Bubble Care as a new category at the crossroads of bodycare, emotional wellbeing and experience design. By combining movement, fragrance and the playful nature of floating bubbles, the brand taps into a broader trend towards increasingly immersive and multisensory beauty rituals. Launched on Kickstarter, Bubble Care reached its funding goal in less than 24 hours.