Liese bets on H-Linx TECH

Japanese group Kao will roll out its H-Linx TECH technology across the Liese hair colour range from August 2026 in seven Asian markets: Hong Kong, Thailand, Taiwan, Malaysia, China, Japan and Singapore. Incorporated into shampoos, conditioners and post-colour treatments, the technology is designed to repair damage that continues to develop after colouring, while helping to prevent split ends, breakage and frizz, and preserve colour vibrancy. With this launch, Kao aims to make Liese Asia's leading fashion hair colour brand, targeting a home hair colour market that has grown by 114% since 2019, according to Euromonitor International.