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The US dermocosmetics brand Clinique has restructured its sun care offering with UV Solutions™, an SPF 50 range designed to address three distinct skin concerns: hydration for dry skin, sebum control for oily skin, and complexion enhancement through a tinted mineral sunscreen available in four shades.

Après plus de cinq années de développement, Bobbi Brown Cosmetics présente une nouvelle version de Vitamin Enriched Face Base, l'un de ses produits emblématiques.

The US company has launched a personalised skincare offering based on the analysis of genetic polymorphisms (SNPs) obtained from an at-home buccal swab.

The South Korean brand has launched Centella Calm Cloud SPF 60+, its first over-the-counter (OTC) sunscreen developed specifically for the US market.

The US company has launched a skincare platform that uses the automated analysis of a selfie to recommend serums tailored to daytime and night-time skincare routines.

Against a backdrop of persistent economic and geopolitical uncertainty, acquirers are refining their strategies in a market increasingly shaped by portfolio reviews. More disciplined than ever, they are prioritising scientific credibility and highly engaged independent brands with strong expansion potential, rather than pursuing growth at any cost.

E-commerce is accelerating across Europe, driven by marketplaces, social commerce and emerging consumer behaviours. During a recent webinar on European market trends, NielsenIQ highlighted a profound reshaping of the competitive landscape.

The US specialist in professional tooth whitening has introduced two new toothpaste formulations, reflecting the evolving whitening toothpaste market.

With the launch of its FutureIQ™ serum, the US brand is marking a new strategic direction by applying the principles of prevention and longevity — already well established in skincare — to haircare.

To support its next phase of growth, US dermocosmetics brand Prequel Skin has appointed Nathalie Kristo as Chief Executive Officer and Toral Patel as Chief Marketing Officer.

Specialist investor Semcap Beauty & Wellness has acquired a minority stake in Merit, the premium US make-up brand founded in 2021.

Italian professional haircare brand has launched everlasting bonds, a new range specifically formulated for damaged and chemically stressed hair.

Japanese group Kao will roll out its H-Linx TECH technology across the Liese hair colour range from August 2026 in seven Asian markets: Hong Kong, Thailand, Taiwan, Malaysia, China, Japan and Singapore.

The Korean clinical skincare brand, developed by lululab, a spin-off from Samsung Electronics' C-Lab, has entered the US market with an approach based on the analysis of more than five million skin profiles.

The New York-based bodycare brand has launched Bubble Care, a concept designed to transform the shower into an immersive experience through a system that generates thousands of floating bubbles infused with a Bubble Serum formulated with an amino acid complex and provitamin B5.

According to the Beauty AI Visibility Index 2026, published by US communications agency 5W, skincare brands with a dermatologist-led or science-based positioning are gaining prominence in recommendations generated by leading AI search engines, including ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.

French skincare brand Substance of Light has launched a street marketing campaign to raise awareness of daily sun protection by borrowing the visual codes of condom packaging.

A new entrant in the premium beauty market, French brand Sorre aims to establish a new category: headcare, at the intersection of skincare and haircare. Founded by sisters Marie-Laure and Cécile Martin, the company is built on a simple premise: the scalp is a biological extension of facial skin and deserves the same level of care and attention.

The Procter & Gamble brand has partnered with skin analysis specialist Haut.AI to integrate a Virtual Companion into its Skin Advisor platform.

The South Korean skincare brand inspired by Hanbang – traditional Korean herbal medicine based on the use of botanical ingredients – has been recognized by Euromonitor International as the world's leading K-Beauty sun care brand in online retail sales for 2025.