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The French group and the American specialist in artificial intelligence and high-performance computing are expanding their partnership to integrate the Alchemi machine learning platform into L’Oréal’s Research & Innovation activities.

A record performance for the cosmetics brand founded in 2013 by makeup artist and entrepreneur Huda Kattan and headquartered in Dubai.

The American investment fund has finalised the acquisition of the premium, clinically positioned skincare brand.

The face of Japan is changing as the country continues to navigate a crisis in the post-COVID era. This encompasses demographics (an ageing population), economics (the exchange rate of the yen), and society (work–life balance).

The American company has launched Pure C serum, a dermo-cosmetic solution targeting skin longevity through a 10% concentration of pure L-ascorbic acid.

Reflecting our contemporary lifestyles, night cosmetics are experiencing rapid growth, fuelled by marketing narratives that oscillate between two contrasting imaginaries: that of a hectic society where skincare is entrusted to the hands of sleep, and that of a compensatory approach where well-being goes hand in hand with slowing down.

The Japanese group has demonstrated that skin sensitivity is linked to the excessive extension of nerve fibres in the stratum corneum, caused by impaired epidermal tight junctions.

As part of its Collective for the Planet initiative, L'Oréal's consumer products brand is supporting the association in protecting and restoring French forests.

The expert brand in skin longevity has secured $20 million (approximately €17.25 m) from Prelude Growth Partners.

The two parties have reached a €4 billion agreement for the sale of the luxury group's perfume and cosmetics business – launched in 2023 – to the beauty giant.

At the Industry Week, the French giant announced a €60 million strategic investment plan to modernise and expand its factory in Gauchy (Hauts-de-France Region), which specialises in luxury perfumes.

The Estée Lauder-owned brand is launching The Periodic Fable™, a bold campaign that exposes misleading beauty claims.

The French laboratory has opened Campus Chartreuse, its new headquarters in Castres (France).

Beiersdorf is launching under the Nivea banner, its NIVEA Epigenetics Ultimate Youth Face Serum, the first anti-ageing innovation in mass-market retail inspired by the science of epigenetics.

At CES 2026, the beauty giant strengthens its leadership in Beauty Tech with two innovations honored at the CES Innovation Awards: Light Straight + Multi-styler and LED Face Mask.

Following its success in fragrances, the Californian fashion brand is launching a line of hair care, bath, make-up, and nail products through a licensing partnership with Centric Brands.

In France, the hygiene-beauty market continues to grow: +3% annually until 2027, to reach nearly €27 billion, according to the Xerfi consultancy firm.

The Essence of Gold Sturgeon range from L’Élixir des Glaciers expands with the Sérum Merveilleux (€935, 40ml).

Last June, at the Viva Technology trade show in Paris, France, the French giant highlighted its open innovation ecosystem in North Asia through the forum "New Frontiers of Beauty".

The South Korean start-up CodeSteri, originating from Hanyang University’s College of Medicine in Seoul, is launching a bio-plasma electronic deodorant.