Hello bets on playful whipped toothpaste

The brand owned by Colgate-Palmolive is launching Hello Whipped Toothpaste in Canada, a fluoride toothpaste with a whipped texture designed to reinvent the brushing experience ($9.99, 4.0 oz). Powered by ʺfast-foamʺ technology, the spiral paste transforms into a light, velvety foam, combining cavity protection with lasting freshness. Vegan and formulated without SLS, parabens or artificial colourings, the product comes in two flavours: Mellow Mint Dream and Peppermint Stick. With this sensory innovation, the brand aims to bring renewed enjoyment to a daily routine in a market seeking differentiation.