Henkel sets its sights on Olaplex

The German group is reportedly considering acquiring Olaplex, a premium brand renowned for its "bond-building" technology. According to Kline, this would propel Henkel into second place in the global professional hair care market with a 12% market share, ahead of Wella (10%) and behind L'Oréal. Integrating Olaplex would strengthen Henkel’s position in the hair care segment (shampoos and treatments). Having lost momentum since 2022, this acquisition – subject to financial and integration conditions – would enable Olaplex to gain international growth momentum.