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Revlon secures the Salt Life licence
Revlon Consumer Products LLC has signed a global agreement with Iconix International Inc. to launch, from 2027, the first fragrance range from the Salt Life lifestyle brand.
Jun 1
Oriflame is banking on young noses
The Swedish group has launched "Top Scents", a collection of niche fragrances developed in partnership with the Givaudan School of Perfumery.
Jun 1
Marc-Antoine Barrois champions the in-store experience in New York
To mark the opening of its first New York boutique, Marc-Antoine Barrois has launched the "IRL is Better" campaign with advertising agency Fred & Farid.
Jun 1


Keune elevates professional styling
The B Corp-certified Dutch brand launches Keune Style, a styling range co-developed with hairdressers and scientists.
Jun 1


The Smilist: microbiote-friendly dental floss
With its first micro-infused dental floss, the oral care brand founded by a holistic dentist introduces a novel approach to oral hygiene, centred on the microbiome.
Jun 1


Weleda bets on exosomes
In 2026, the Swiss brand reaches a strategic milestone by integrating exosomes into its natural cosmetics.
Jun 1
Revlon secures the Champion licence
Revlon Consumer Products has announced its second licensing agreement of 2025 with Authentic Brands Group's iconic sportswear brand to launch a global collection of signature fragrances in 2027.
May 11
MartiDerm strengthens its strategy in France
The Spanish laboratory is increasing its presence in the French dermocosmetics market, which, according to GERS Data, has grown by 9.2%.
Apr 5


Hypergrowth for Hydrinity
The American brand has confirmed its record growth in the professional skincare market.
Apr 5
Avène relies on AI to enhance its clinical studies
Pierre Fabre Laboratories is taking a significant step forward in the application of artificial intelligence in dermo-cosmetics.
Apr 5


Solférino Paris: A brand imagined by Interparfums
The French company is launching its very first brand: Solférino Paris, whose name is inspired by the address of a prestigious mansion located in the 7th arrondissement.
Jan 23
Revival of the L.T. Piver perfume house
More than two and a half centuries after its founding, the French brand is making its grand return to the world of French haute perfumery with the unveiling of a new niche collection.
Jan 23
Estée Lauder inaugurates its Fragrance Atelier
The American giant is establishing itself in the heart of Paris with the opening of the Fragrance Atelier in its new Maison des Parfums on Rue Volney (2nd arrondissement).
Jan 23


SIX7: perfume becomes a brain code
The first scientific fragrance house transforms perfume into a tool for neurochemical influence.
Jan 23
The Ordinary debunks scientific myths
The Estée Lauder-owned brand is launching The Periodic Fable™, a bold campaign that exposes misleading beauty claims.
Jan 23
Epigenetics enters the mainstream skincare market
Beiersdorf is launching under the Nivea banner, its NIVEA Epigenetics Ultimate Youth Face Serum, the first anti-ageing innovation in mass-market retail inspired by the science of epigenetics.
Jan 22


Valmont: The longevity secret of sturgeons
The Essence of Gold Sturgeon range from L’Élixir des Glaciers expands with the Sérum Merveilleux (€935, 40ml).
Jan 2
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