Estée Lauder inaugurates its Fragrance Atelier

The American giant is establishing itself in the heart of Paris with the opening of the Fragrance Atelier in its new Maison des Parfums on Rue Volney (2^nd arrondissement). Perched on the top floor, the centre includes the Music Room – a space for olfactory exploration – and laboratories dedicated to neuroscience, supercritical CO₂ extraction, molecular analysis and AI-driven sillage measurement. Here, creativity and science come together to accelerate innovation and, ultimately, reduce development timelines by 30 to 50%. Designed to foster a spirit of collaboration among the fragrance brands, the Atelier brings together Jo Malone London, Tom Ford, Le Labo, Kilian Paris, Éditions de Parfums Frédéric Malle, as well as Estée Lauder, Clinique, Aerin Beauty, Aramis, and Balmain Beauty.