WPC 2026: Fragrance innovation at the heart of the programme

The World Perfumery Congress 2026, organised by the American Society of Perfumers, will take place from 23 to 25 June in Monterey, California. Over three days, this international event will bring together perfumers, brands, suppliers and experts to discuss the major transformations shaping the sector.

The programme will feature conferences, panels and workshops focusing in particular on the integration of artificial intelligence into fragrance creation, new dynamics in the global market – including the rise of Arabian fragrances – as well as the influence of digital platforms and social media on purchasing behaviour. Several major industry players, including L’Oréal, Interparfums, Procter & Gamble, Euromonitor and L’Occitane, will be among the speakers.

The congress will conclude with the presentation of the first WPC Exhibitor Awards, recognising innovations in ingredients, fragrance technologies and sustainable initiatives.