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The South Korean skincare brand inspired by Hanbang – traditional Korean herbal medicine based on the use of botanical ingredients – has been recognized by Euromonitor International as the world's leading K-Beauty sun care brand in online retail sales for 2025.

Already a leading player in K-Beauty UV protection, Kolmar Korea is extending its expertise to scalp and hair care.

Reflecting our contemporary lifestyles, night cosmetics are experiencing rapid growth, fuelled by marketing narratives that oscillate between two contrasting imaginaries: that of a hectic society where skincare is entrusted to the hands of sleep, and that of a compensatory approach where well-being goes hand in hand with slowing down.

The big data analytics specialist assists K-beauty manufacturers and distributors in anticipating market developments and elaborating appropriate marketing strategies using its Quetta K-Beauty Insight platform.