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Reflecting our contemporary lifestyles, night cosmetics are experiencing rapid growth, fuelled by marketing narratives that oscillate between two contrasting imaginaries: that of a hectic society where skincare is entrusted to the hands of sleep, and that of a compensatory approach where well-being goes hand in hand with slowing down.

The big data analytics specialist assists K-beauty manufacturers and distributors in anticipating market developments and elaborating appropriate marketing strategies using its Quetta K-Beauty Insight platform.