COSRX joins the British Beauty Council

The Korean brand has become the first K-Beauty company to join forces with the British Beauty Council through its programme for businesses supporting the organisation’s work. It will contribute to the UK industry body’s initiatives across education, innovation and the promotion of best practice.

COSRX will notably take part in the UV Safety Coalition, which aims to raise awareness of sun protection and its public health implications. The collaboration also reflects the growing influence of Korean beauty in the UK and, more broadly, across international markets.

With a strong science-led positioning, the brand develops skincare formulations targeting areas including the skin barrier, hydration, sensitivity and skin texture. Its portfolio also incorporates ingredients currently at the forefront of skincare innovation, including peptides, PDRN and exosomes.