POV Beauty raises Series A to accelerate growth

US brand POV Beauty, co-founded by creator Mikayla Nogueira and Ani Hadjinian, has closed a Series A round led by Silas Capital, with participation from Rédo Capital and Imaginary Ventures. The funding will support the brand’s expansion following its nationwide Sephora launch, while also helping to grow the team and accelerate its presence on TikTok Shop and across retail.

Launched in 2025, the brand is positioned around skin preparation before make-up, with hybrid formulas combining skincare and cosmetic performance. POV Beauty now plans to expand its portfolio and invest further in innovation at the intersection of skincare and make-up.