Paris Packaging Week is gaining momentum

On 5 and 6 February 2026, Hall 1 of Paris Expo Porte de Versailles will once again host the international packaging trade show, bringing together more than 900 exhibitors, including 155 new players. The day before the show opens, the Innovation Awards Party will launch Paris Packaging Week at Place Vendôme. A new prize, the Premium & Luxury Innovation Awards, will recognise high-end creations. Furthermore, the forthcoming European PPWR regulation has inspired the creation of the Refill & Reuse zone, developed in partnership with the New European Reuse Alliance, which will spotlight refillable and reusable solutions. Visitors will also be able to discover the Perspectives 2026 trend report, in which designers, brands, agencies and researchers share their vision on the theme "Cool & conscious". Finally, visitors will be able to attend the second edition of the Pentawards Festival, dedicated to design.