OnScent launches ScentRadar™

The fragrance house unveils a generative AI platform that anticipates fragrance trends by analysing consumer conversations in real time on Reddit, TikTok, Amazon and Instagram. The tool transforms these data into predictive insights, enabling perfumers to create fragrances that align with consumer desires. According to the company, AI "boosts" creativity without replacing it. "With ScentRadar, it's like conducting global focus groups in real time, 24 hours a day, 7 days a week," explains Achim Daub, CEO of OnScent. "AI allows us to anticipate the future and stimulate creativity in the development of new products."