MPlus Cosmetics explores new make-up architectures

The Italian contract manufacturer specialising in colour cosmetics unveiled After Hours at MakeUp in New York, a collection featuring 15 vegan textures for the face, eyes, brows and lips. Inspired by New York after dark, it combines burgundy tones, luminous finishes and hybrid formulas blending make-up performance with skincare-inspired benefits.

Among the developments showcased, City Light Foundation is based on a cubic emulsion structure and contains 98.9% natural-origin ingredients, while Light Orbs suspends silicone microspheres in a hydrating gel matrix. Dual Dimension Shadow combines two shades in a single tip, while Neon Lash, a metallic mascara that can be worn alone or as a topcoat, incorporates three film-forming agents. The collection also includes Crystal Melt, a lip balm featuring a gelled-oil structure and delivering a cooling sensation.