milk_shake® launches reparative haircare range
- 2 hours ago
- 1 min read
Italian professional haircare brand has launched everlasting bonds, a new range specifically formulated for damaged and chemically stressed hair. The line is powered by NutriBond Complex™, a patent-pending technology combining amino acids, hydrolysed rice proteins, hyaluronic acid and glycosaminoglycans, enriched with milk proteins. The formulation is designed to restore the internal bonds of the hair fibre while enhancing softness, shine and manageability.
According to instrumental tests conducted by milk_shake®, the treatment protocol can rebuild up to 72.9% of hair bonds after a single in-salon application, rising to 93.5% after five at-home treatments. The range comprises a professional pre-shampoo treatment, shampoo, conditioner, mask and leave-in treatment offering heat protection up to 230°C.
The everlasting bonds collection has been available since 1 July 2026 through partner salons, the brand's website and Amazon.