Haruharu Wonder develops its first OTC sunscreen for the US market

The South Korean brand has launched Centella Calm Cloud SPF 60+, its first over-the-counter (OTC) sunscreen developed specifically for the US market. Designed to comply with US regulatory requirements for sunscreen products, the formulation combines Centella asiatica, hyaluronic acid and ceramides, reflecting the growing trend towards UV protection products incorporating ingredients traditionally associated with skin barrier care. The launch also highlights the increasing efforts of K-Beauty brands to adapt to the regulatory and commercial requirements of major international markets, particularly the United States.