Byosom turns to genetic analysis to personalise skincare

The US company has launched a personalised skincare offering based on the analysis of genetic polymorphisms (SNPs) obtained from an at-home buccal swab. The results are interpreted by its proprietary Genyq platform, which generates a skin profile designed to guide the formulation of a bespoke serum and face cream. The initiative reflects the evolution of personalisation technologies, which are increasingly drawing on individual biological data rather than relying solely on questionnaires or image-based skin analysis.