Juicy Couture expands its beauty universe

Following its success in fragrances, the Californian fashion brand is launching a line of hair care, bath, make-up, and nail products through a licensing partnership with Centric Brands. Authentic Brands Group, owner of Juicy Couture, has tasked its licensee's beauty division with the design, manufacturing, and distribution of the range. Available in the United States and Canada, this range aims to appeal to a new generation, building on the brand's fragrance legacy.