iRomaScents digitises fragrance discovery at the point of sale

Israeli company, a specialist in AI-powered fragrance discovery technologies, unveiled its platform at Cosmoprof North America Las Vegas (13–15 July 2026). The solution combines an AI-powered questionnaire with the company's proprietary contactless fragrance dispensing system to personalise the in-store shopping experience.

After analysing each consumer's preferences, the algorithm recommends a tailored selection of fragrances, which shoppers can then sample using the contactless dispensing device. According to the company, the technology enhances the in-store customer experience while providing retailers with anonymised insights into consumers' fragrance preferences.

iRomaScents says its technology can significantly increase conversion rates and fragrance sales for its retail partners, while reducing costs and losses associated with fragrance testers, including maintenance and theft. Already recognised with several international innovation awards, the company aims to support the digital transformation of fragrance retail through artificial intelligence and consumer data analytics.