Glimmer: Estée Lauder Enters the Gourmand Fragrance Arena

The brand's new Eau de Parfum is designed to appeal to a younger generation of consumers. Created by Dominique Ropion, Anne Flipo and Jean-Marc Chaillan (IFF), Glimmer is an amber floral fragrance with gourmand facets. It opens with notes of mandarin, orange blossom and a raspberry mousse accord, before unfolding into a heart combining rose, macaron accord, vanilla and cashmeran. The base blends patchouli, amber, sandalwood, cedarwood and tonka bean, creating a warm and long-lasting signature. The bottle, crafted from glass engraved with radiant motifs that capture the light and topped with a faceted golden cap, visually embodies the concept behind Glimmer. The launch is supported by a global campaign featuring actress and singer Hailee Steinfeld, which has been rolling out since 30 July. Available from 6 August through a selection of prestige retailers worldwide, Glimmer will retail at US$130 (approximately €114) for 50 ml and US$160 (approximately €140) for 100 ml, reinforcing the brand's prestige fragrance portfolio while appealing to a younger audience.