Givaudan strengthens its foothold in Turkey

The Swiss giant is capitalising on the growth potential of the Turkish market, a dynamic region that blends tradition and modernity, and where demand for fragrances is growing. Givaudan is expanding its presence in the country to foster co-creation with local brands. The new offices will serve as a creative and commercial hub for the company's Fragrance & Beauty division, enabling it to respond more quickly to consumer expectations.